Purpose
Impact Beyond Self
Success is measured by lives improved
This work is bigger than policies and commissions. What we do should still matter to a family years after the paperwork is done
Meet the founder of 5O5
Our Story
Established in 2015, Team 5O5 has grown from a single vision into an Allianz agency force built around clear, caring protection advice
Vision
To be Malaysia’s leading advisory group,
committed to building leaders
who make the lives of others better
Mission
To build the next generation of advisors with
the right mindset, skillset, and discipline
to impact lives with purpose every day
Amos Choo
Founder & Agency Leader
"Small steps, Big impact."
- Amos Choo
Amos Choo founded 5O5 Advisory on one conviction: insurance is not just a product to sell, but a foundation for freedom and peace of mind. Beyond the accolades, what drives him is a simple mission: to protect families and raise advisors who serve with heart
2021
Youngest Allianz Agency Manager
RM3M+
Claims filed for clients
MDRT
Million Dollar Round Table
10+ yrs
Serving Malaysian families
How 5O5 Advisory started
At 23, fresh out of university and starting with no capital, Amos stepped into insurance as a calling. By 29 he had founded 5O5 Advisory. More than a decade later, over RM3 million in claims has been filed for his clients, real families who were able to keep going because the right protection was already in place
Read Amos’s full storyWhat drives him today
Today, Amos focuses on what outlasts any single policy: inspiring young people, building future leaders, and raising a new kind of financial professional, one who serves with empathy and clarity. Through 5O5’s approach, clients are not pushed. They are given space to learn, plan, and move forward with peace of mind
- Quality time with family and loved ones
- The freedom to travel and explore the world
- Better choices made without heavy financial stress
- A purpose that lifts other people’s lives
Since 2015
One founder, now a team of advisors
What started with one advisor in 2015 is now an Allianz agency force serving Malaysian families across the country
2015
Founded
1,000+
Clients served
300+
Claims assisted
4+
Advisors today
Our Values
The standards behind every conversation
Service, ownership, and significance sit at the heart of 5O5. These six values shape how the team communicates, works together, and shows up when things feel personal
S
Service
Teamwork
One Team
You win. I win
A good team goes further than a good individual. We grow by helping each other grow
O
Ownership
Character
Integrity First
Do what is right, always
Trust is built by being honest, keeping our word, and putting the client’s interest ahead of our own
Accountability
Own Your Results
Take responsibility. Find solutions
We own our decisions and our outcomes. When something goes wrong, we look at what we can fix instead of who to blame
S
Significance
Performance
Pursue Excellence
Good enough never is
We get a little better every day. Excellence is a habit we keep, not a prize we win once
Growth
Stay Coachable
Self-reflection drives self-development
Humble enough to keep learning, brave enough to hear honest feedback, and serious enough to act on it
Values in action
Not a poster. A working standard
For clients
These values create a calmer planning experience: honest conversations, clearer choices, practical reviews, and careful guidance when a claim needs to be handled well
- No-pressure conversations
- Plans explained in plain language
- Long-term review and claims support
For advisors
These values also shape a stronger team environment: mentorship, shared learning, personal accountability, and a career path where growth stays tied to purpose
- Team-based standards
- Mentorship through real cases
- Purpose-led leadership growth
In the Field
This is the team, out in the open
Roadshows, community booths, and real conversations. Not staged for a brochure, just the everyday work of showing up for Malaysian families
You’ve heard the story
Now, let’s start yours
Whether you want to protect your family or build a career that matters, there’s a place to start here. No pressure. Just a real conversation
